Privacy Policy

1. Introduction

FortyFour Merchandise ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

2. Information We Collect

We may collect the following information:

• Contact data: name, email address, phone number, shipping and billing address.
• Account data: username, password, order history, preferences.
• Transaction data: payment method details, items purchased, transaction history.
• Technical data: IP address, browser type, device information, pages visited.
• Marketing data: communication preferences and subscription status.

3. How We Use Your Information

We use your personal data to:

• Process and fulfil your orders.
• Manage your account and provide customer support.
• Send transactional emails (order confirmations, shipping).
• Send marketing communications where you have given consent.
• Improve our website, products, and services.
• Comply with legal and regulatory obligations.
• Detect and prevent fraud.

4. Legal Basis for Processing

We process your data on the basis of contract performance (fulfilling your orders), legitimate interest (improving our services and security), consent (marketing communications), and legal obligation (tax and accounting records).

5. Sharing Your Information

We share data only with trusted parties who help us operate our business:

• Payment processors (e.g., Stripe, PayPal).
• Shipping and logistics providers.
• Email and marketing service providers.
• Analytics providers (e.g., Google Analytics).
• Legal and regulatory authorities when required by law.

We do not sell your personal data to third parties.

6. Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements. Order records are typically kept for 7 years for tax compliance.

7. Your Rights

Depending on your jurisdiction, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data.
• Object to or restrict our processing of your data.
• Request data portability.
• Withdraw consent at any time.
• Lodge a complaint with a supervisory authority.

To exercise these rights, contact us at the address below.

8. Security

We use industry-standard technical and organisational measures — including encryption in transit (HTTPS), secure payment gateways, and restricted access controls — to protect your personal data against unauthorised access, alteration, or disclosure.

9. International Transfers

Where data is transferred outside your country of residence, we ensure appropriate safeguards are in place (Standard Contractual Clauses or equivalent) to protect your information.

10. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal data from minors. If you believe a child has provided us data, contact us and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be notified via email or a notice on the website.